Free Ebook , by Chad White
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, by Chad White
Free Ebook , by Chad White
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Product details
File Size: 3037 KB
Print Length: 490 pages
Publication Date: June 2, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B072C5HGTG
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Amazon Best Sellers Rank:
#54,326 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This is a fantastic reference book for email marketing novices and experienced marketers alike. Chad outlines 150 best practices as well as checklists that cover everything email marketing related-- from list growth, to copywriting best practices, to subscriber journeys, and more. I consider myself an advanced email marketer, having been in the industry for over six years, but I still keep a copy of this book on my desk. I've used referenced Email Marketing Rules several times when writing internal email communication best practices for my company. But I can also see a small business owner that's new to email marketing and wants a full-circle reference "manual" of sorts on what to do and why. A bonus: Chad's writing style is clear and concise but also interesting and compelling.If you've ever been overwhelmed by the complex and constantly changing world of email marketing, stop wasting time reading this review and buy the book. You'll be happy you did.
I have purchased this book multiple times as I move from company to company consulting on email marketing. Many times there is an entry level email specialist in charge of every aspect of email coming straight out of college with no real world experience. I think of this book as their entry level "life preserver". I receive thank you messages months and years later as this book as been one of their best resources when traversing the ever changing world of email marketing. My copy has so many margin notes and highlighted sections that I if I ever misplace it, I will be completely lost.
Chad White has been producing top quality research on email marketing for years, and Email Marketing Rules is no exception. This book is a must-have for anyone who works in email marketing. I keep a copy of it on my desk at work and reference it all the time in my day-to-day job, meetings, and even interviews. It's a treasure trove of best practices and actionable takeaways for all aspects of email marketing. I highly recommend it for anyone from marketing students to seasoned professionals.
I have worked in email marketing for over 10 years and I have learned A LOT from Chad and this book. He draws the line with grey areas and covers every angle of email marketing. I suggest all marketers have this book handy. I say all marketers, not just email marketers, as it creates moral grounds that can be applied to many other areas of marketing.Here is what this book will do for you:- If you are new to email marketing, this book will catapult you into the industry.- If you have some experience with email marketing, this book will nurture your experience into expertise- If you are not a marketer but own a business, this book will help you understand the the power of email and how to properly execute with best practices.Thanks again, Chad for your time and dedication to the industry!
I purchased a copy for myself, started reading it, then ordered 5 more for colleagues, team members, and to have a department copy. This book is organized well, is a great mix of teaching for newbies, strategies for complicated things like unsubscribes and what opt-in consent looks like. I especially love how it is structured overall, in small bites, so it's not a dry, ongoing read. I am reading weekly and implementing quickly. I have been in email marketing for almost 10 years now and this is a rule book I recommend to email marketers no matter what level they are at in their career.I am a huge fan.
Email Marketing Rules is a well thought out book on the realities facing email marketing as a business practice and contributing marketing function.Chad has done a great job of creating something that is easily digestible whilst empowering readers to create change through some known and unknown rules.Whether you've been handed the reins of an email marketing program and have no experience or your well versed in email there are actionable things you can take away from this book.As someone who works heavily in the Marketing Automation space, I'll loved reading this because email is still the foundation of a lot of my work. It also reaffirmed notions I've not seen captured or fully thought through in regards to things as basic as surface level metrics and deeper business altering metrics all the way through to communicating success in this channel to business leaders.
Surprisingly, Chad White has found a way to improve upon older editions of his work. In addition to crucial updated content, he has also added various figures that illustrate ideas and will help marketers understand otherwise complex marketing strategies.Email, as a communication tool but especially as a marketing channel, is constantly evolving and reinventing ways to be more valuable for the end-user. Mr. White covers concepts on which I advise my own clients with great clarity and accuracy, like the importance of marketers understanding and anticipating user lifecycle, conceptual best practices, and also includes various tactics and examples to help convey them.Lastly, this work covers the complex world of email deliverability in a way I haven't seen in a mainstream medium before. ISPs like Google and Microsoft only view your content as valuable if their users *show* them they think as much, regardless of how great you think it is. The only way to be successful in email is to be dynamic in your tactics and own deliverability as a sender.I'm using this work to help educate my clients, make sure my methodologies are sharp, and as an email nerd, also for enjoyment. :)Seth CharlesEmail Deliverability Consultant for SendGrid
An essential book for all seasoned email marketers or those just getting started. Chad provides a great mix of rules and suggested best practices, leaving you with lots of great material for your next email marketing campaign. This book sits on my desk as a quick reference and is required reading material for all new members on my team.
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